Reason 25 - The South African Market


Mountain Biking is going through a phase of explosive growth in South Africa and Burry Stander has helped alot (2009 U23 World Champion - Specialized rider). The big sellers at the top end of the market are Raleigh (a South African group bought the African rights to the brand and make up their own bikes from China - very good value), Cannondale, GT and to a lesser extent Specialized. The guys who ride top end Specialized bikes tend to go for the Epic, while the S-Works Stumpjumper will not sell at present due to the price and the percieved weight penalty. South Africans need to see a bike like the S-Works Stumpjumper in action and then they'll consider this over the Epic. For many (as correctly pointed out in a recent Mountain Bike Action), choosing an Epic could be the wrong purchase for their particular purpose. Having an S-Works Stumpjumper doing trail crew work and in the Cape Epic could change alot of perceptions!

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