Reason 30: The Bike Shop loves Mtb's

Do they? Think about it. How many people work for 8 hours a day and then think, dream, sleep and do the same for the next 16 hours? Very few- if any? If you have a bike shop which is 24/7 then you're really lucky. There is alot to be said for the professional mtb type, but, I would argue that the amateur is often the most enthusiastic. They don't do it for a living, but, they sure as heck do it for the fun of it. And isn't that what's really important! Being part of the Stumpjumper trail crew is about unlocking a fountain of enthusiasm, about unlocking the dynamism which people have for the brand. It not only gives a new lease of life to be able to participate in it, but, it also unlocks potential for so much more!